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Ethical Spoor: a company 2.0 grows if the supply chain is sound

The research Ethical Spoor on sustainability of the supply chain was recently presented at the Expo. During the presentation also some examples of best practices of italian companies were presented in order to better explain the concept. In particular, Ima, Granarolo, Lavazza and Coop distinguished themselves for the share of value and innovation, thanks to a considerable attention to the relation with suppliers. The “control” of the company on the entire supply chain has a key role, especially in order to avoid those episods which can damage the company reputation. In a market where consumers are more and more careful, mature and aware, mistakes can be very dangerous both from multinationals and small-medium entreprises operating in the italian market.
Ethical Spoor research, titled “Integrated, connected, safe. The sustainable management of the supply chain between risks and opportunities“, identified advantages, critical points and impacts that a appropriate supply chain can have on the company in the current market and, at the same time, analyses how the supply chain can be socially responsible by the evaluation of specific concrete cases in several fields. For example, in the dairy sector, the experience of Granarolo, which focused on the traceability of the supply chain, developed a system of telecontrol of the stalls owned by the members of the company, so that it is possible to guarantee the wellness of animals that provide milk and the quality of the product.
It is also important to underline that one of the common features of the interventions on the supply chain (in the cases analysed in the research) is the increase of competitiveness of the companies. These interventions, in fact, are investiments that not only improved the efficiency, but are also an index for responsible corporate policies, especially valued by the market: 44% of the italian consumers declared to be willing to pay a “premium price” to buy products and services from companies that have developed socially responsible programs. (Photo: Nielsen).