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Blue River Dairy introduces Alimenta to a more mature Chinese market

An event in which roughly 250 professionals – for the most part large distributors of the Chinese dairy sector – took place on November 9 this year at the headquarters of Blue River Dairy in Chang Sha, China. There were fundamentally two points on the agenda: an introduction and official presentation to a specialised group of people belonging to the Italian partner Alimenta with which on October 25 Blue River Dairy signed a joint venture for the Chinese sheep and goat milk market, and the launch of new dairy products.

The first to speak was Litao Chen, Chairman of the Board of Directors of Blue River, who explained the key points of the company’s strategic planning. A purely commercial talk was then given by Wei Mao which focused on the second point of the agenda, i.e. the market launch of new New Zealand products. Instead Nina Luo, member of the Board of Directors of Alimenta, spoke about available resources. Finally, President of Blue River Dairy Group Yuanrong Chen assessed the market structure and competitor trends.